MEDDIC.
Made clear.

Know what the letters mean.
Know what to ask next.

Your pocket companion for better sales conversations. Get a quick reminder, learn the thinking and bring it to your next deal.

Take a look inside Built for iPhone & iPad.
Start with free learning.

Coming soon to the App Store.

The MEDDIC Coach iPhone quick reference: methodology pills, plain meanings and optional audio.
A little clarity, before the next conversation.

For the rep. The leader. The SE. The CSM.
And the person getting ready for their first sales role.

Reference. Learn. Practise.
Then put it to work.

The letters are
just the beginning.

MEDDIC helps you understand how a buyer makes a decision. The app turns each element into a plain meaning, better evidence and a useful question.

Try switching methods. In the app, your choice is remembered and every element opens into more depth.

The six core qualification elements.

MMetrics
Measurable value for the buyer
EEconomic Buyer
Authority to approve the investment
DDecision Criteria
How the buyer compares options
DDecision Process
People, steps and timing of the choice
IIdentify Pain
The problem, consequence and urgency
CChampion
Influence, a stake in success and internal advocacy for the solution

A sample of the app’s quick reference. Names and conventions vary between organisations; use your team’s agreed definitions.

Build the thinking.
Find your words.

You don’t need another acronym to memorise. You need to recognise what you know, what you’re assuming and what to ask next.

Understand why.

Twelve short lessons connect the method to actual selling. Compare evidence, explore worked examples and listen to fifteen optional audio guides.

Practise the conversation.

Work through six fictional deals. Choose your next question, see what it reveals and learn why a friendly contact may not be a champion.

Be ready for your role.

Use the question bank and guides for discovery, leadership reviews, coaching, QBRs and sales interviews.

Reference, learning, audio and fictional practice are free.

A Metrics lesson with a plain explanation, optional audio and a practical discovery question.
Make it make sense.
A fictional sales scenario asks the learner to choose the next useful question.
Then try the next question.
A fictional Hawthorn deal showing confirmed support, concerns, missing information and a procurement blocker.
An editable CRM update with a GBP deal value, target date and qualification evidence ready to copy.

Personal tools · In-app purchase
Fictional example shown.

Your deals.
A clearer next move.

Keep the important details together, so a deal review leads to a useful conversation.

  • Organise clients and opportunities, values and target dates.
  • See missing information, concerns and blockers at a glance.
  • Capture sources, stakeholders and the next action.
  • Record a debrief and transcribe it on your device.
  • Prepare an update. Review it. Copy it into your CRM or email.

You choose what to share. The app does not connect to your CRM or send emails for you. Evidence coverage is not a predicted chance of winning.

See the permanent unlock

Start free.
Keep growing.

Learn at your own pace. Add your personal workspace when you’re ready to put it to work.

Learn & practise

Free

The complete learning experience.

  • All four methodology references
  • Twelve lessons and explained exercises
  • Six fictional practice deals
  • Fifteen audio guides and transcripts
  • Role guides, coaching questions and saved progress

Personal deal tools

£9.99 once

One permanent in-app unlock.

  • Unlimited clients and opportunities
  • Evidence, qualification review and guided coaching
  • Stakeholders, actions and private playbooks
  • Voice debriefs with offline transcription
  • Editable updates, exports and outcome reviews

UK App Store price. Apple displays your local price.
No subscription, credits or additional feature packs.

A few good questions.

Is this for someone new to MEDDIC?

Yes. Start with the basics and plain-language meanings, then move into examples and practice. If you already use it every day, quick reference and the question bank help you refresh before a conversation.

Which methodologies does it cover?

MEDDIC, MEDDICC, MEDDPIC and MEDDPICC. The app explains each component explicitly, including Paper Process and Competition, and recognises that organisations use the names differently.

Does it work offline?

The bundled reference, learning, audio, practice and local coaching work offline. Voice transcription runs on the device with a bundled model. Buying or restoring the unlock requires Apple’s services.

Where does my deal information go?

Version 1 keeps your personal work in the app’s workspace on your device. There is no app account or app-operated backend, and no cross-device sync in this release. Export a copy before changing devices or removing the app.

Can I use it with Salesforce or another CRM?

You can prepare an editable update, copy the text and paste it into your CRM. Readable briefs and personal-data exports are also available. There is no automatic CRM connection.

Do I need Apple Intelligence?

No. The authored coach and offline transcription work without Apple Intelligence. Compatible devices can optionally use Apple Foundation Models for reviewed suggestions; the app remains useful when that feature is unavailable.

Is this an official certification?

No. MEDDIC Coach provides original educational material and practical tools. It does not award certification or promise sales results.

Bring a clearer head
to your next conversation.

MEDDIC Coach is coming soon to the App Store.
For iPhone and iPad, with iOS 18 or later.

Submitted to Apple for review. Available to download after approval.

Get in touch
Two sales colleagues thinking through a customer conversation together.